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CFMA Announces Affiliation Program with Furnishings.com
Furnishings.com (FCI) is a revolutionary, low-cost, information distribution system which allows furnishings manufacturers (publishers) to publish their content one time and have industry sales channels, such as Dealers, Showrooms and Design professionals around the globe, access accurate product information. Utilizing the Internet, it increases sales opportunities, reduces costs and virtually extends a dealer's showroom through rich media types (video, images, etc.). The system is subscription-based and not accessible to the public.
Native to the system is a state-of-the-art parametric search engine capable of 100% contextual accuracy when coupled to a directory. This allows users to locate exactly the type of products and services they desire without 'false positives' like public websites.
Using a publish-once-disseminate-many model, Furnishings.com allows for data syndication through authenticated web services. This allows manufacturer's (publishers) to construct their websites using their originally published content including streaming video with V-PitchTM. There are other uses for the data in whole, or in part, such as hardcopy sales materials or integration with third-party applications.
Information access can be achieved in various ways. Without special software, the design professional can search 24 hours a day for project items based on highly specific requirements (price, finish, dimensions, etc.). The user can save selected items within project folders and identify where to purchase them - as specified by each manufacturer.
Utilizing Furnishings.com InStoreTM , Dealers can easily view a manufacturer's complete line at the point-of sale. Daily updates on pricing, drops and new introductions are inherent to the system. In addition, with virtually no skill, sales personnel can perform searches for products matching very detailed specifications. InStore optionally allows for multiple 'skins' . Thus allowing the software to appear uniquely customized for each dealer. The entire process requires nothing more than a web browser and an Internet connection.
l Distribute your brochures, CAD file, care and maintenance guides etc. through virtually any file formats.
l Reduced sales information distribution costs by eliminating reliance on catalogs, CDs and dealer extranets with real-time updates.
l Eliminating the ordering of discontinued items or incorrect pricing.
l Increased sales through ability to rapidly find the specific products that customers want, and providing just-in-time product knowledge at the point of sale
l Increased efficiency by eliminating the need for sales associates and design professionals to have detailed product knowledge of your products.
l Expanded market reach by exposing relevant products to design professionals
l Insure dealers are presented with your relevant products
l Reduce costs with software-as-a-service model
l Market statistics regarding products most searched for and performance of one’s specific products in search results
CFMA’s agreement provides our membership with a 50% discount on a Furnishings.com annual subscription!
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For more information please contact the CFMA office at 714-632-6800, membership@cmfa.com, or www.cfma.com. Or call the Furnishings.com sales department at 415.255.0777
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